By January 11, 2023 Tech Transformation Podcast: Tractor Supply’s Rob Mills On the Future of Data-Driven LoyaltyWe talk with Rob Mills, Tractor Supply EVP, chief technology, digital commerce, and strategy officer, about how they’re using things like wayfinding, mobile apps, and artificial intelligence to improve the consumer experience. ... read moreSource: Retail ITPublished on 2023-01-11